Sunday, August 29, 2010

Off The Rack Jingle Pt 2-Generic Station Promos

For future posts, I am going to rotate between radio commercial jingles and "Off the Rack" generic jingles (at least until the lawyers come after me for posting copyrighted "dated " material that is outdated and has little value other then talking about it and nostalgic reasons for the hard cores fanatics like myself) Yeah, this is worth spending big bucks on a lawyer for isn't it? PUHLEASE! I'm broke, I make no money from this venture...if you have a problem with this stuff please email me.

We Get Letters...


Speaking of email, I love hearing from people who have comments or requests. I've received two emails so far from people who have tripped across The Jingle Jetsam. One is from a guy in BC who actually runs a jingle company. He found my first post online about "Bunsmaster" Bakeries. Apparently there's a company in BC who still owns the name and was looking to get a jingle produced similar to the original from the 80's but he had no reference and "Googling" came across the Jetsam. Well, now he has heard the original jingle.

I also received a letter from someone in Montreal who is a fan of classic radio and enjoyed the Lang Worth post of 50's generic jingles. He also says interesting things about "Cheeze Pleeze" (time for a shameless plug - that's my online podcast/syndicated show dedicated to cheezy music... there is a link on the blog for the Facebook group). He was comparing the male character Snarfdude to Classic top 40 DJ's Dick Biondi and Joey Reynolds... really? Geesh, I know SD sounds like he drinks too much Red Bull, but I never thought it was to that level..... thanks..... I think.....

Right Off the Rack...

This leads me into thinking would Dick or Joey use the following posted jingles in their day? Possibly.

The Pepper Creative Library Sales Service was a series of generic jingles and sound effects for local radio stations for everything from clients who ran drive ins, car washes, supermarkets... you get the idea... to station promo material. Like anything else with "Off The Rack" intent, the lyrics are generic, nothing specific and then the announcer comes on with local client customized copy. Big important sound, low price for the client.

Over the years, the name changed from Pepper to Pepper/Tanner to Tanner, then eventually TM and these days likely Jones TM (love these corporate mergers!) but like anything dated at a radio station, it often meets the dumpster far sooner then it really should, and we're left with the memory and not much else. But wait, there's a bit of a happy ending.

Thanks to a ex-radio station former co-worker who kept a few boxes of these LP's in his basement for decades we have some excellent examples for the Jetsam.

I'll post more eventually, but let's start off with a sample of the Pepper material I have with 2 full LP offerings of mainly station promo material - it falls into the catagory of "I can't believe someone aired that". Well, just goes to show you how times really have changed in the last 50 years. Maybe this is what the late Bill Drake, the co-creator of the "Boss Radio" Format in the late 1960s meant when he said he "cleaned up radio" - way to long jingles that sounded great, but took a bit too long to get where they were going. Who knows. It's all about camp these days, so enjoy!

Pepper LP # 5315



SIDE ONE:


C & W Radio Promo Information



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C & W Radio Promo-General



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C & W Radio Promo-Car Audience



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Radio Promo Sales Information



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Radio Promo Companionship



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Radio Promo Music



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SIDE TWO


Radio Promo General


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Radio Promo News



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Radio Promo Sports



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Radio Promo Weather



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Radio Promo Music



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Radio Promo General



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Pepper LP # 5321


SIDE ONE




Bloodmobile Promo



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Station Promo



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Phone In Show Promo



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Radio Promo



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Radio Promo



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SIDE TWO


Electronic News Effects-12 very short cuts-all in one file



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Thursday, August 19, 2010

I know where Elvis was hiding......




...and it wasn't at the Kalamazoo Burger King... a UFO... or anything else the Weekly World News came up with in the 1980's.

He was hangin' out at a Canadian post office.

Can you think of any other reason why a Canadian Crown Corporation (aka serious government agency) would use the American icons' hit song to promote their efforts to get Canadians to put the right postage on their love letters?

Ok, let's see - the 1960's were the "oldies" of the 1980's, that helps (I guess they weren't targeting teens for this jingle even then they didn't use snail mail!) Elvis still had momentum in the early and late 1960's and his death in the late 70's was still fresh in people's minds.

"Return to Sender" is from the 1962 movie "Girls Girls Girls" and hits of the 60's were used a lot in 80's advertising. It's catchy, it talks about exactly what Canada Post want to focus on... return to sender for incorrect postage. Sure, makes perfect sense.

Still, something just doesn't seem right. Case in point, my home province of Nova Scotia's tourism department got dragged through the mud by the public a few years ago for using the Jesus Jones song "Right Here, Right Now" in their campaigns for one year - people were saying we should have used a home grown artist and song to promote the province. Maybe that's why this jingle doesn't sit well with me.

Maybe I'm putting too much thought into this, and I should take it for what's worth, a fun, slightly foolish and catchy take on getting those Canucks to slap on the right postage so those posties won't have to do more work then they have to. It's been 25 years this September, I wonder if their efforts ever paid off?

Enjoy!

From 1985, Canada Post Post Office "Return To Sender" # CAN-R60-2229
Produced by McKim Advertising Limited
Reel From Panfor Dubbing Ltd Toronto





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Tuesday, August 10, 2010

Radio Hucksters.....Off the Rack Jingles Part 1




This is the first in what hopes to be a large number of posts of "off the rack" jingles that have been produced over the years. Off the Rack jingles can be compared to clothing, sometimes you have it custom made, sometimes you just buy it "off the rack". Most of the time jingles are custom produced or custom sung to a package, but some of the stuff you hear is totally generic for a reason, so anyone can use it at almost any time.

Little seems to be found online for Lang Worth Feature Programs Inc, but suffice it to say they were a service which supplied jingles, feature programs and even music to radio stations in the 1930s 40s and 50s. Lang Worth was one of several, NBC Thesaurus, World Broadcasting System, Standard Broadcast Library, all provided necessary elements to enhance local radio stations of the time, as this was before record companies realized the value of supplying free promotional records to radio. Material was delivered on 16 inch radio transcription discs, or smaller, and often discarded after time. Fortunately, someone left a few in a radio station attic (among a few 100 odd 16 radio transcript discs) in the 1980s and this is how I came across them.

From 1957, we have some "Radio Hucksters" from Lang Worth. These jingles could be used to wrap around live or recorded commerical copy to enhance the spot. Campy now, but not back then......enjoy!

From 1957, Radio Hucksters
Produced by Lang Worth Feature Programs

Safety Driving # 1 (open and close)



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Safety Driving # 2 (open and close)



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Sporting Goods-Hunting




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Tires-General




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Tires-Price




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