Yesterday's radio commercials and related jingles are disposable flotsam and jetsam. Often rescued from the dumpster and tape eraser, here's where they live to celebrate another day, and give us a peek into the pop culture of the past. All material has been sourced from tapes or vinyl discs (records) used on the air at radio stations or dubs of said tapes, transferred for pristine quality when possible.
With Halloween this month I dug deep and came out with some rather creative creative from 1977 for Mcdonalds promoting their gift certificates (do they still have them?)
Finally a pile of Ponderosa Restaurants from 1974, which will make you want to be able to go to a restaurant for these prices again. Ahhhh, we can listen and hope can't we? Ponderosa though has always had mixed reviews for me when I was a kid. It was something my family could afford and it was a night out to eat and it wasn't really that bad. just remember the $$$ you saved right?
Another exhibit, this time we look at commericals and PSAs of a past life....I think the 1970s and 1980s called and wanted their advertising back. I decided to keep it here for everyone to remember and enjoy for nostalgia purposes.
In February 2023, Canadian TV Reporter and Broadcast Personality Helen Hutchinson passed away. She was a pioneer for women in Canadian Broadcasting. I think comparable to Barbara Walters in the US. She did everything she could, host a national TV morning show, investigate reporter, sports commentator, it seems she could do it all. More about that HERE to get an idea of the extent of her career.
What seemed to be lost to time though, is the one commerical that I know of that she lent her personality to. ABC Laundry Detergent is a brand of detergent in Canada that has been around for decades, but Helen did the first campaign for it "Can't See a Difference" in the late 1970s. I was surprised not to find the TV ad online for this really, as it was really played to death in the era and even subsequent years later as the campaign did so well. It was recycled into the late 1980s, but without Helen. One can assume at that point in her career she didn't want to hawk laundry soap, but in any event, it was so set on my brain over the years that I was gleeful when I found a original tape of the radio ad (which took the audio from the TV ad and put it on the air) destined for the tape eraser. Obviously, it made it past getting wiped and up here to present to you as a piece of canadian flotsam
Suddenly It's the 1970s, chain smoking the cancer sticks of tobacco in a high stress job is commonplace and a concern even then. We've come a long way since then, but endorsements from big time TV celeb Ed Asner who admits in this spot he had those days to come on and try to lay off the smoking for a day certainly were a reality then and who knows, maybe some people quit because of this campaign. We will never know, but let's look back 45 years to a simpler, more second hand smoking time with this exhibit.
Finally, it's the 1980s and one hot Canadian artist is Corey Hart who impacted the 80s teen culture with his hit "Sunglasses At Night" and many more in Canada and beyond throughout the 80s. Last I heard he was touring still off and on. He was a great influence to try to get kids from even starting smoking as we hear this 15 second PSA from the mid/late 80s.
In a purchase of radio station gear and tapes last year, I came across this reel on this post. Usually, commerical tapes get wiped for reused for dubs of tapes for other stations or work tapes, etc, so I didn't have a lot of hope that the original content on this reel was intact. I put it on the machine and almost jumped for joy that it actually was and in great shape. 50 years ago was a different time, and this spot certainly reflects that, in a good way. I held off posting this given it's 50th was coming up (based on the box date) but worth it to respect the 50th anniversary of a spot likely lost and forgotten over time. Let's enjoy it again shall we?
It's about timne I dropped by. Just under a year since my last post. Still it's an occasional thing now. The main project is to get the Jetsam exhibits over to our friends at archive.org for safe keeping for the end of eternity. Well, i'm hopeful for the eternity anyway. Brewster Kahle seems to be a bit eccentric rich guy, but I applaude him for preserving a lot of what wouldn't necessarily be preserved if he didn't do it. That's sort of the philosophy around here, so just glad to have a place to put my exhibits that don't disappear when the monthly hosting ends because I can't pay the bill. You know, the 6 feet under thing. The Grim Reaper won't do it for me. I've been thinking of preserving my work here somewhere, and as I use the internet archive for other things, it seems like a natural fit.
So far this date, 2010, 2011 and 2012 exhibits are all now on the internet archive, with links working accordingly. Any bad links, let me know, as tedious work as it is, I can miss a few things.
This however, is the first exhibit to go straight to the internet archive and linked here.
Based on a date label on the tape that the radio station put on the box, from September 1976 a rather lifestyle oriented leaning campaign for Miller High Life Beer. It seems to be a blue collar focus, but aren't a lot of these things? The refined gentleman sips fine wine, which the average working guy chugs down pitchers of beer as a reward for a hard working day to deal with. I get it.
This exhibit has a theme, continuing the Public Service message even after the celebrity has passed. I suppose it's a bit morbid, but the message is still valid, albeit a bit dated and fun nostalgia at the very least. Here's 3 celebrities that i'd be surprised you didn't know who they are if you are a certain age...
Frank Sinatra turned this PSA for Easter seals in 1976
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Johnny Cash about Stop Smoking for the Seventh Day Adventists (date unknown)
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Finally John Candy for the Canadian Wildlife Federation
It's time for an exhibit of Commerical Flotsam...from the 80s.
Undeniably, Max Headroom (as portrayed by Canadian actor Matt Frewer) has to be an iconic symbol of the 1980s that lasted beyond the short lived Max Headroom TV series about Network 23. The whole bad stutter and what amounts to primitive graphic of the 80s on what the future would look like makes me think of a slightly simpler time.
Does it make me think about Coke? well not really. Still, Max was HOT circa 1987, and appealing to the young and if anything is a perfect vehicle for Coke, was Max Headroom.
It was a advertising marriage made in heaven you could probably say.
These two radio spots from that year remind you when max is new, stuttering with a artificial looking computer image was cool and you just wanted to "catch the wave" of hype that was the soft drink's slogan for that era.
Funny though, just coming off the new taste of coke, drinking trhe old taste of coke, I don't remember buying into the hype myself, but I just drank the product, but Max Headroom was still fun and decades later, it still is.
Enjoy!
Coca Cola Ltd Max Headroom "Good Taste" # 87-72-30
McCann Erickson Advertising June 4th 1987
Back in 2014, we looked at Wrigley's Spearmint Gum jingles from the 1960s. the actual link to that post here HERE! Recently I found another disc from what seems to be around the same time, and a similar campaign, but here's the spots that are slightly different.