It's time for an exhibit of Commerical Flotsam...from the 80s.
Undeniably, Max Headroom (as portrayed by Canadian actor Matt Frewer) has to be an iconic symbol of the 1980s that lasted beyond the short lived Max Headroom TV series about Network 23. The whole bad stutter and what amounts to primitive graphic of the 80s on what the future would look like makes me think of a slightly simpler time.
Does it make me think about Coke? well not really. Still, Max was HOT circa 1987, and appealing to the young and if anything is a perfect vehicle for Coke, was Max Headroom.
It was a advertising marriage made in heaven you could probably say.
These two radio spots from that year remind you when max is new, stuttering with a artificial looking computer image was cool and you just wanted to "catch the wave" of hype that was the soft drink's slogan for that era.
Funny though, just coming off the new taste of coke, drinking trhe old taste of coke, I don't remember buying into the hype myself, but I just drank the product, but Max Headroom was still fun and decades later, it still is.
Coca Cola Ltd Max Headroom "Good Taste" # 87-72-30
McCann Erickson Advertising June 4th 1987
Coca Cola Ltd Max Headroom "Classroom" # 87-330-30
McCann Erickson Advertising June 18th 1987