A Masterplan for 2016

Time does fly! Does anyone remember us?


We focus on Radio Commerical Jingles and those "off the rack" jingles I've come across over the years working in radio production at radio stations. I was always sucker for "full sings" of jingles and packages when I worked in the industry, I'd make copies for me, and i'd take home the LP's of various off the rack stuff, or know someone getting ready to toss it out. I actually trained a creative director (those who write the copy for the commericals) to let me go through the tapes he was about to toss to see if I wanted anything. That certainly came in handy.

I've also helped out a few people come across this page over the years in getting dubs of the exhibits, as what I had was better then what they had. It's great that the jetsam has done this. I won't lie, it takes some time to record edit, clean up (in some cases) and post to this board. I wonder sometimes if it's worth it. I recently received some download links from a visitor of the jetsam which made me think it just might be, so I think it was time to get back to the jetsam. Let's get back on track for 2016.

One word about requests. I do get them now and then. Sadly, I usually can't help them. The reality is that most of the time, the request is such an odd niche impossible to find request, it's likely I will NOT have it, despite the fact that
we have some rather niche rare and odd stuff here. I focus on material found in Canada in my radio station days. That off US spot from a certain state that aired in the month of april 1991 will not be found here. Sure, you can ask, I encourage it, but I'll tell you right now, don't hold hope I can actually help you. It's likely that I cannot, as anything I have usually gets posted here.


And now.....on with this month's exhibits.


From 40 years ago (I just kick myself I didn't save more of these!!) the Masterplan series from TM was a "off the rack" package that seemed to be able to be customized for the client. There are examples for both these jingles and all the workparts and donuts to customize them to your liking. There dated as hell, and yet, not dated at the same time, that is, if you don't take them seriously. Some fun stuff. The department store jingle gave me a few WTF moments...uh....women say that today? Perhaps. My wife doesn't though.


I've tried to make a scan of the contents of Side 1 and 2, hopefully you can read it reasonably well. I've broke it down to Side 1 and 2 as I usually do

MASTERPLAN CA-5 SIDE ONE





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MASTERPLAN CA-5 SIDE TWO




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Finally, a really DUMB campaign......literally....

Mark's Work Warehouse, a canadian clothing store chain mainly leaning towards work wear turned out this package in August 0f 1991. I don't think i've heard any other jingle using the word "dumb" so creatively. It's clever, catchy and hey, you get a "dumb donut" to play with. Just be careful what you do with it. REALLY!


Enjoy!

From 1991, Mark's Work Warehouse "Dumb Dumb"
Produced by Ogilvy and Mather West, Calgary
see tape box scan for tape contents list.



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Those Mad Men want to teach the world to sing......and more magnificent mars music beds....

With the series finale of Mad Men recently (I've never seen a single episode!) and how it ended with one of the most iconic ad campaigns of the last 50 years, I thought i'd tie in the jetsam with a nice little record I picked up many years ago. This was no doubt issued during the campaign in 1971-72 era, but I don't have an exact date, in fact I don't even know why this was made to start with. Was it a giveaway? It could have been. A co worker suggested I should actually watch the series. I might give it a try, and I don't necessarily have to avoid spoilers, as all I know it ended with the Coke "I'd like to teach the world to sing" campaign. The rest, is a mystery to me.

This includes the original 60 second jingle, and 2 count em, 2 versions by canadian artists, The Laurie Bower Singers and Dr. Music. I doubt this was ever heard outside the country, and likely long forgotten. Not anymore, thanks to the jetsam

SIDE ONE




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SIDE TWO





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More MARS Stuff........



As promised, more of my MARS production library stuff......deal with old school news intros and beds that are related. All cleaned up of those clicks and pops....the weather stuff is delightfully dated. Enjoy!

SIDE ONE



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SIDE TWO




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I survived the winter..now, some beer and cash.....

Should I start how it seemed to be the winter from hell?

In my area in Atlantic Canada, it was easily the worst winter in a decade, back to back storms dumping feet filled piles on snow down on the roads. I got stuck multiple times in my own driveay, besides the fact of the 5 feet of snow I had to shovel more then once out of the end. You work all week and then have to shovel snow in the driveway, oh wait, even one day I couldn't get to work because the snow drift was too high for the car, I call in sick, and still spend 4 hours shovelling a way out of the driveway. That and being sick on and off because I never had time to really recover....made for a really exhausting last few months. Hope yours was much better.

I guess I am seeing the light at the end of the tunnel now, as I'm back posting on the jetsam.


One of the things we like to post here is stuff that's likely long forgotten. We can get the more famous TV spots and radio ads on you tube, and other places on line, but over here, if we find something like this, we love posting it because it's likely not been heard since originally aired.

Here's two that haven't been heard in a long time.

Two Carlsberg Light Beer jingles with a real jazz flavor to them. I guess they were trying to market to a more high brow discriminating clientele? makes me wonder.

From 1984, Carling O'Keefe Breweries Ltd. Carlsberg Light
Produced by Ogilvy and Mather (Canada) Ltd.
Duet and Cut Time -English
Each :30 sec full Sing

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As a bit of a bonus, I found a reel doing some sorting around of a PSA that Johnny Cash did for the Seventh Day Adventists on quitting smoking. Apparently their program helped him and now it can help you. The date on this is probably 1970s, but I have nothing to go on. Lots of Johnny Cash fans out there still, so thought i'd put this up as a rare piece of audio.

Johnny Cash Seventh Day Adventists-Quit Smoking PSA's. 3x60




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OH.....A FOOTNOTE!!!!!!

I'm had some inquiries about the MARS Production Library album I posted sometime ago, asking if there were anymore and/or if I had the whole set. The truth is yes and no. Yes I have more (and just actually found them looking for something else a couple weeks ago) and no, I don't have the whole set...maybe 8. It's likely I'll be posting one next month since it's been awhile, and hey, I found the ones I have....watch next month to find out for sure.

Enjoy!

Welcome to 2015.....and we start with a Cheesy Song about AIDS from 1988.

No,the jetsam isn't dead.....just hibernating for a bit, and with a bit of warm snap (well, around where I live) this winter, it's time to wake up and smell the cheese on this reel of tape.

Another reason is my beloved Studer Reel to Reel Machine was sick for a few weeks. After some time troubleshooting the problem, parts were ordered and a couple weeks of waiting, parts were installed and up and running again. Can't complain, the last time it broke down to this degree was 7 years previous, so while i'm fixing other gear in my vintage gear radio studio here in the basement of my humble house, I feel like a maytag repair for this beast. Willi Studer seems to have lives up to his reputation. And to think, this machine was tossed, and avoided the dumpster thanks to a friend of mind in the right place at the right time! Gotta love that.

And what's the first thing I dubbed on the machine after the fix? Why the reel posted here today:

I forget exactly where this came from, I think it might have come in as part of a music service at a station I worked for. It was never played until I transferred it for the jetsam and fortunately, in great shape because of it.


Now about the content. Over time, some things hold up better then others when we look back. This can be largely because of our biased memories of fondly remembering things with our happy filters. This stuff doesn't hold up well. I suppose that's what makes it interesting today.

In the era of "We Are The World" and "Hands Across America" just a few short years before, I can sort of see why an important message about AIDS would get the happy feel good spin in song. Today, looking back it's more of a WTF going through your head when you listen to this in all it's glory. When hormones rage, I doubt anyone would really care about anything written like this. REALLY!, yet here it is. If anything it's a good laugh at how a serious matter was dealt with in the 80s.

For the rest of the reel, It's a mix of campy PSA's and reflects the time. Of special note is Tom Bodett of Motel 6 ad fame doing a PSA for voting away from home, Voting for Black American's featuring one PSA voiced by Canadian actor Percy Rodriguez, who was all over TV and movies from the 1950s-80s including movie trailers (Wiki Info: HERE) just a great set of pipes, and even in 1988, some people didn't have a telephone in their home (in 2015, I'm guessing it's all cell phones now) can't you image that? Apparently so.

Enjoy!

I've spaced all the material off this 40 min reel in sections as per the original listing. Refer to the tape box pic for specifics.


Media General" Take the Time" Aids Project Song (FULL SONG ONLY!)




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Media General" Take the Time" Aids Project Song (ALL CUTS)




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AIDS Message from NAB Station WMGL FM/Charlesston, SC




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America Responds to AIDS (NOTE: DESPITE WHAT IT SAYS ON THE REEL, ONLY 3 CUTS FOR THIS SECTION)



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Voting-Black Americans Good to Nov 8th, 1988



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Absentee Voting (Motel 6)




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United Way-Homeless-Rape-Heart Attack




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Link Up America-Telephone Payment Assistance




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Safe Kids Campaign




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Export Now (Commerce Department)



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And So It Goes.......

It's been a couple months since i've posted on the Jetsam. I think it's fair to say i'm one of many sharity blog owners who gets to the point where their life gets more busy and things have to suffer. The responibilities of a house, full time job, pets, and finding time for them all often on weekends, just tire one out.

That said, I think this blog will go to "from time to time" status. If I find something cool that I think I'll post, I will. I won't have a schedule to do something here. I think it's the best way to handle it. It will become fun again and not a chore. Trying to find something on a monthly basis can be rather crazy. It's been 4 years, a lot of the good stuff has been posted and will stay posted.

Speaking of posting, I got an email from a radio producer in Ontario who found the Bunsmaster jingle, which was my first post back in 2010. Apparently the jingle is still being used in a town he produces for and wanted to get a dub of the whole package, as he says his copy sounded like it came off a "30 year old cassette". It probably did. I sent him the rest of the package to use. It's great that this site has helped people.

I want to stress this blog is not dead. I won't let it happen. There no reason to do so. If anything it will be a free database of past material free for anyone (until lawyers say otherwise) to enjoy as nostalgia.

I'll update it down and then...so subscribe as it tell you to, so you'll see the updates.

For now! My best wishes to you.

Scott S.

I can't believe these were generic jingles.........

It's been a couple months since I dug into my Pepper Tanner generic jingles LP's from the early 1970s, so now is a good time to do it.

This stuff is LAME! I mean, REALLY lame. Sometimes though, that's the appeal. I don't know about that for these though. Maybe it was targetted for stations that really can't be edgy. It's the early 70s. It's either the pop top 40 with the "now sound" or the middle of the road, E Z listening, Lawrence Welk is god, Variety show bland sound of some of the FM stations of the time. Maybe that's what these were for. not sure, don't care, but hell, enjoy them anyway.

Of special note, is the Halloween jingles on one side. Those things make Count Floyd from SCTV fame look like Jason from Friday The 13th....seriously. Might be fun to mix em in a Halloween compilation in a few months. Enjoy!

Disc 5224 Side One




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Disc 5224 Side Two


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Disc 5227 Side One




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Disc 5227 Side Two



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50 years of Donuts in Canada.....Eh?

It's been 50 years. 50 Years since Toronto Maple Leaf Hockey Player Tim Horton started a Donut Shop in Hamilton, Ontario that now has over 2000 outlets in Canada and parts of the US and is probably as Canadian as Hockey, or hell, probably MORE Canadian as Hockey.

Some history on the company right from their website HERE
I suppose you can compare it to Dunkin Donuts in the US, with how many stores there actually are, but it seems Canadians are far more passionate about "Timmies" as we call it. I saw on a shirt once "Gimmie My Timmies and No One Gets Hurt" or walk around Canada anywhere and someone might say "Double Double" which is a common term in Canada for "double cream double sugar" in your coffee. Don't get me started on every spring when "Rim Rage" begins, related to their yearly 'Roll up the Rim to Win" contest. If you see cups littering the landscape, you can blame it on someone who rolled the rim, and did not win, and threw away the cup in disgust.

Thus we devote this month's jetsam exhibit to Tim Horton's. I only wish we had more material, but spanning 1986 to 2011 with a number of radio jingles and ads is still kinda cool. There's even a full song you could download when they came out with a full jingle. Just check them all out below, In chronological order. Details on the tape box pictures and links below them for the audio.

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From 1987-Apple Top 40 and Blue Collar

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In 2011, Tim Horton's celebrated the 25th anniversary of their "Roll Up The Rim To Win" Contest. From a Tim's press release: "Created in 1986 as a "thank you" to Tim Hortons guests at 246 restaurants in Canada, the unique contest has grown into a global annual event at more than 3,500 restaurants in Canada, the United States and Afghanistan. The biggest prize in 1986 was a snack pack of Timbits. Since then, Tim Hortons has given away nearly 500 cars and hundreds of millions of coffee and donuts."

Guess what? They did a 25th Anniversary Jingle, and strangely enough, really explains the Canadian tradition every spring to either win a great prizes or "Rim Rage" and get an invitation to buy another cup of coffee.



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Finally, also in 2011 (I was bad with dates on this one!) Tim's revealed their new campaign and slogan "It's Time for Tim's" which was a scaled down version of a previous slogan, "You've always got time for Tim Horton's" There have been different versions of the jingle since, but when it came out, you could actually download the full song. It's a catchy bad ear worm to stick in your head. Well, you decide.


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It's a LOT for this month, but it is Timmie's 50th. Did I mention I actually collect the paper cups you get coffee in? They change their designs (especially yearly for Christmas) on a regular basis as they advertise various things on their cups and are always changing them. Kinda fun and a cheap hobby. Thank god my wife puts up with me. :)

Til Next Month.