We start with Nabisco's Cream Of Wheat, a breakfast cereal around for decades, actually more like centuries, as it's creation dates back to 1893 in Grand Forks, North Dakota. It's the next best thing to oatmeal on those cold days where you want something warm to stick to your insides, or maybe you prefer it to oatmeal? Either way, we fast forward to January 1965 with these spots produced for a particular type of day voiced by a well known actor of the time, Mason Adams.
Mason's voice did quite a few of Madison Avenues TV and Radio commerical offerings through the 60's and 70s. He would also do on camera roles as a character actor, the most famous likely was managing editor Charles Hume on the TV series "Lou Grant" His wiki entry is HERE
These spots hold up very well for being over 45 years old. That's sometimes the power of good basic copywriting and a strong delivery by the VO actor
From 1965, National Biscuit Co (Nabisco) Cream Of Wheat
Produced by Ted Bates & Co, NY, NY
:55 second Radio Announcements
CW-102-Cold Winter Morning
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CW-103-Average Winter Morning
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CW-104-Mild Winter Day
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CW-105-Cold Snowy Day
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CW-106-Rainy Day
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CW-107-Weather Changes Spring
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CW-108-Build Your Family Up Spring
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This reel of tape was mixed amongst another pile of reels, so I slapped it on the machine, and next thing I know, I find a 1970s sounding Mcdonalds spot. Well, I think it's safe to say it's 1970s, probably early 1970s, with the "You Deserve A Break Today" jingle singing out the spot. I can't confirm the VO voice, but it really sounds like Canadian Keith Hampshire, who we've mentioned on the Jetsam before, and had a couple records out around this time. he sings and does voice overs for TV and radio...busy guy! Apologies that the quality isn't the greatest, but given I stumbled on this spot that should have been long ago erased, I think we can overlook that a bit, doncha think?
McDonalds 1970s :60 radio spot
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