Thursday, February 23, 2012
Jetsam Offerings for February 2012-drinking beer can have meaning besides getting wasted...and generic station promo jingles...
Beer....it has emotional meaning....well besides getting a buzz on and hurling in a toilet when you so totally wasted you can't stand up straight. No really, say it...MEANING. Put some nice music behind a guy with some echo and a strong "God Bless America" style voice and you take what amounts to a 2-4 to a whole new level. Go on to sing about a "Western Man" living life his own way, and you'll buy into the beer marketing techniques of the 70s instead of the more modern Swedish bikini team style marketing of the 80s, 90s and today (hey, sex sells!) To me, it's just a lot of BS...but still worth a listen.
76 General Radio Busch Beer (US 60 sec radio)
1. Sing Your Own Song
2. Western Man
With the Generic jingles this month, we dig out the station promo LP. This is SOOOO dated, it's delightful to remember a time when commercial radio wasn't the 500 music jukebox universe that it is now. It was important, weather, news, entertainment, it was all there in our ears, without the shock value of Howard Stern. It had class.
Enjoy the jingles.