The Jingle Jetsam -Now with Commercial Flotsam: July 2018

Sunday, July 29, 2018

Pledge Allegiance to the corporate flag!

Corporate culture can be interesting. Like a entire government within our society in some aspects. You kind of wonder if employees have to stand at attention when corporate anthems like this are suddenly played in the workplace, break room, etc, on company property anyway.

This particular anthem just makes me think of a large group of people standing at attention with pride and passion and drive as they work. This corporate anthem is proud, bold and grand in it's message.

Did we mention though it's about where you buy your gas for your car? I mean, with gas being largely regulated where I live and everyone pay the same price, it's hard to get into the pride, passion and drive mentality when the tank creeps close to the E mark. It's more for me about where can I go close that I don't have to wait too long to pump my own gas.

Still, you have to admire both the main and country versions of the anthem, as it might have been a last ditched effort to promote the grand old Texaco brand as it stands as the loyal companion always near as you travel across this great land, assisting your fuel and automotive needs. According to what I have found online, within a year of this radio spot airing, in 1989, the Texaco brand in Canada was sold to imperial oil, and dissolved, with the stations rebranded or shut down. Kind of sad in a way, but at least it went out in style.