Corporate culture can be interesting. Like a entire government within our society in some aspects. You kind of wonder if employees have to stand at attention when corporate anthems like this are suddenly played in the workplace, break room, etc, on company property anyway.
This particular anthem just makes me think of a large group of people standing at attention with pride and passion and drive as they work. This corporate anthem is proud, bold and grand in it's message.
Did we mention though it's about where you buy your gas for your car? I mean, with gas being largely regulated where I live and everyone pay the same price, it's hard to get into the pride, passion and drive mentality when the tank creeps close to the E mark. It's more for me about where can I go close that I don't have to wait too long to pump my own gas.
Still, you have to admire both the main and country versions of the anthem, as it might have been a last ditched effort to promote the grand old Texaco brand as it stands as the loyal companion always near as you travel across this great land, assisting your fuel and automotive needs. According to what I have found online, within a year of this radio spot airing, in 1989, the Texaco brand in Canada was sold to imperial oil, and dissolved, with the stations rebranded or shut down. Kind of sad in a way, but at least it went out in style.
Texaco Corporate Anthems (1988)
DOWNLOAD
More Tanner and TTS material from Sam...as below.
Tanner Total Sound Library 3402, Side 1
SIDE ONE DOWNLOAD
Tanner Total Sound Library 3402, Side 2
SIDE TWO DOWNLOAD
TTS 3444, Side 1
TTS 3444, Side 2.mp3
SIDE ONE DOWNLOAD
SIDE TWO DOWNLOAD
Until I post again. Enjoy
Sunday, July 29, 2018
Pledge Allegiance to the corporate flag!
Labels:
1980s,
1980s. advertising,
audio,
jingle,
Radio commericals,
Texaco
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My latest submission here is from the Tanner Total Sound Library's 3400's category, originally called "Seasonal Events". These were jingles for different holidays. Mostly they were sale jingles, but there was an occasional station greeting mixed in. As you see here, the earliest 3400's dealt with different holidays. During the 70's it was all Christmas jingles. By the time it was New TTS it went back to being different holidays. The last 3400's had some sale jingles that seemed to belong in the 3300's, and the name was changed to "Sales & Holidays".
ReplyDeleteFirst of all, there's only 1 download link, the one for 3402 side 1.
ReplyDeleteThat Texaco jingle was known in this country as "Star of the American Roooooad."
This seemed to be an era of gas companies having their own commercials and memorable jingles - before being bought or merged a year or 2 later. Phillips 66 was "♫ Good things for cars - and the people who drive them ♫". Gary Burghoff was "The Gulf Guy" before suddenly becoming "The BP Guy", etc.
yeah I see that now, but the coding is there and looks good. not sure why the blog isn't showing it. I'll try to investigate it further.
ReplyDeleteafter some playing with the code, I got something that works and has all the download links working. What a pain, but should be good.
ReplyDeleteI havent seen this post in a while. Thanks for getting those other download links in!
ReplyDelete