Tuesday, April 20, 2010
Sooner or later is assuming a lot......
From 1981, we have two full sing jingles for General Tire. some basic catchy lyrics assuming you'll buy general tires at some point because it sticks in your mind when you actually go shopping for tires (instead of looking for how cheap you can do it like the rest of us).
The first jingle here adds some really lame, clunky lyrics that come off like someone at the ad agency told them they had to add to the jingle, while the second one works far better, getting the basic message across "sooner or later you'll own generals" the funny thing is, it's almost too basic, because there really isn't a actual good reason reason WHY you should own generals. That's probably why the "donuts" are used...to add announcer copy to the spot.
From March 1981, General Tire Jingle Package
Produced by Leo Burnett Ltd
From Tape MCS-35061 (media communication services)
Cut 4-Alternative Full Vocal and Cut 1-Full Vocal each :60 (in that order)