Sunday, March 28, 2010
Disco, Disco Bear.....
A&W, an American restaurant chain which is still quite big in Canada, has been building on their history in this country since 1956. The walls of each restaurant are lined with their archive of pictures taken over the decades. This particular jingle may not be something they remember or want to remember fondly.
It's 1979, at the height of the disco era, and A&W doesn't want to be left out in relating to the young crowd. "Follow the root bear.." is about as intense as this jingle gets to a disco beat, but what's a bit surprising for me is the voice over announcer mixed in with the jingle. This guy is kinda creepy. Even in the loose and swinging era of the 70's, I really think any girl, even this guy's own sister, would run the other way instead of heading to A&W for a burger and fries. But who am I to say? I still think the guy comes off as creepy or desperate or maybe even both.
From 1979, A & W Food Services
Produced by Spot Shop, Vancouver
From Tape Sept 21st, 1979
:60 sec Disco with VO (cut 4 of 4 on the reel)
After listening to the whole tape of the additional 3 spots, these are just as "good" (tongue in cheek on what you consider good in life) so i'm also including these as below:
A & W Country with V/O
A & W Baroque with V/O
A & W 50's with V/O